AI answers are changing local search. Here's what still works.

More searches now show an AI-written summary above the regular results. Owners worry this will make them invisible. For local intent, the map pack and your Business Profile still carry enormous weight.

AI pulls from the same signals

AI summaries lean on reviews, Business Profile details, and clear website content. The businesses with the most complete, consistent information get cited most.

Answer real questions on your site

Write plain answers to the questions customers ask on the phone: pricing ranges, timelines, service areas. Clear answers get quoted.

The takeaway

The fundamentals didn't change — they matter more. Complete profile, steady reviews, helpful pages.