The math behind missed-call text-back
5 min read · Sep 2026
Most service businesses miss 20–30% of inbound calls. Callers rarely leave voicemail — they call the next business on the list. A missed-call text-back sends an instant, friendly text so the conversation keeps going.
Run your own numbers
Take your monthly calls, multiply by your miss rate, then by your close rate and average job value. For a typical Boise contractor, that's often $5,000–$15,000 a month walking away.
Keep the message human
“Sorry we missed you — we're on a job. What can we help with?” works better than anything that sounds like a robot.
The takeaway
It takes an afternoon to set up and pays for itself with the first recovered job.
