Notes from the neighborhood
Tactical guides on local SEO, automation, and getting found nearby — written for owners, not marketers.
City pages that rank in Meridian, Nampa, and Eagle (without spam)
How to build service-area pages Google trusts — and customers actually read.
7 min read · Oct 2026
AI answers are changing local search. Here's what still works.
Search results now include AI summaries. Local businesses can still win — here's how.
6 min read · Sep 2026
The math behind missed-call text-back
One small automation that quietly recovers thousands in lost jobs every month.
5 min read · Sep 2026
How to respond to a one-star review (and win customers doing it)
A calm, simple framework for turning bad reviews into trust signals.
6 min read · Aug 2026
Local Services Ads: the Google Guaranteed playbook
Pay per lead, not per click — and show up above everything else.
8 min read · Aug 2026
The 10-point checklist for a website that books jobs
Traffic is only half the battle. Here's what turns visitors into calls.
7 min read · Jul 2026
Google Business Profile posts: what to share every week
A simple weekly rhythm that keeps your profile fresh and active.
5 min read · Jul 2026
Planning a year of seasonal campaigns in the Treasure Valley
Inversion season, spring yard work, summer heat — time your ads to local demand.
6 min read · Jun 2026
The perfect time to ask for a review
Ask too late and they forget. Ask too early and they haven't seen the result.
4 min read · Jun 2026
Nurturing big-ticket quotes that take weeks to decide
Remodels, roofs, and HVAC systems need patient follow-up. Here's the sequence.
7 min read · May 2026
NAP consistency: the boring fix that moves rankings
Why your name, address, and phone need to match everywhere.
5 min read · May 2026
Facebook & Instagram ads for local businesses that actually work
Skip the vanity metrics. Here's how locals turn scrolling into booking.
7 min read · Apr 2026
Your customers are on their phones. Is your website?
Most local searches happen on mobile. Here's how to design for thumbs.
5 min read · Apr 2026
Cut no-shows in half with automated reminders
A simple reminder sequence that protects your calendar.
4 min read · Mar 2026
Choosing the right Google Business Profile categories
Your primary category is the strongest ranking lever you control.
6 min read · Feb 2026
Why reviews with photos convert better
A picture of the finished job is worth a dozen five-star ratings.
4 min read · Jan 2026
How to tell if your marketing is actually working
Three numbers every owner should know each month.
7 min read · Dec 2025
Local link building: sponsorships, partners, and press
Earn links from the Boise community that boost your rankings.
6 min read · Nov 2025
Should your local business website have a chatbot?
When chat helps, when it hurts, and how to set it up right.
5 min read · Oct 2025
Five website speed fixes you can do this week
Faster pages mean more calls. Start with these quick wins.
5 min read · Sep 2025
How to get in the Boise map pack in 2025
The exact checklist we use to push local clients into the top 3 results.
6 min read · Mar 2025
Auto-follow-up journeys that book more jobs
Five sequences that recover missed calls and turn them into revenue.
8 min read · Feb 2025
Review velocity: the quiet local SEO superpower
Why steady, fresh reviews beat a big one-time burst every time.
5 min read · Jan 2025
The 15-minute Google Business Profile checklist
Every setting to check, in the order that moves rankings fastest.
7 min read · Dec 2024
Geo-targeted ads without wasting budget
How to make Google and Meta spend money only where your buyers live.
6 min read · Nov 2024
Why your slow website is costing you local leads
Every second of load time measurably cuts the customers who call you.
5 min read · Oct 2024