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Nurturing big-ticket quotes that take weeks to decide

7 min read · May 2026

Diagram of automated follow-up steps

A $20,000 project rarely closes on the first call. Buyers collect quotes, talk to spouses, and wait for the right moment. Whoever stays helpfully present usually wins.

A 30-day sequence

Day 1: thank-you and quote recap. Day 3: a relevant project photo. Day 7: answers to common questions. Day 14: a review from a similar customer. Day 30: a friendly check-in.

Stop when they reply

Automations should pause the moment a real conversation starts.

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