Local Services Ads: the Google Guaranteed playbook

Local Services Ads sit at the very top of Google with a green checkmark badge. You pay only when a real customer contacts you, which makes them one of the best deals in local advertising.

Get verified fast

Background checks, license, and insurance verification take a week or two. Start early and have documents ready.

Reviews drive placement

Ranking inside LSA leans heavily on review count and rating, plus how quickly you answer leads.

Dispute bad leads

Wrong-service or spam leads can be disputed for credit. Check every week — it adds up.