How to tell if your marketing is actually working
7 min read · Dec 2025
Many owners spend thousands on marketing without knowing what it returns. You don't need a complex dashboard — just three numbers.
Cost per lead
Total spend divided by calls and forms. Track it per channel.
Close rate
How many leads become paying customers. A low rate points to follow-up problems, not marketing problems.
Revenue per channel
Tie closed jobs back to their source. That tells you where the next dollar should go.
