NAP consistency: the boring fix that moves rankings

NAP stands for name, address, phone. When those details differ across directories, Google loses confidence in which version is right.

Common culprits

Old addresses after a move, tracking numbers on directories, “Suite” vs “Ste”, and abbreviated business names.

Fix the big ones first

Start with Google, Apple Maps, Bing, Yelp, Facebook, and the BBB, then work through industry directories.