The 10-point checklist for a website that books jobs

We audit dozens of local websites a year. The ones that convert share the same handful of traits, and almost none of them are about design trends.

Above the fold

Say what you do, where you do it, and how to reach you — phone number tappable on mobile, a clear button, and a line of proof like your rating.

Below the fold

Services with real photos, reviews, service area, and a short form. Remove anything that makes people think too hard.

Track it

Track calls and form fills so you know which pages actually earn their keep.